{"product_id":"the-marketing-process-a-builders-guide-to-getting-closing-and-keeping-customers","title":"The Marketing Process — A Builder's Guide to Getting, Closing and Keeping Customers","description":"\u003cp\u003e\u003cem\u003ePart of The Administrative Process Series.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eMost small businesses treat marketing as a megaphone — sporadic bursts of posting, boosting, and hoping — then conclude \"marketing doesn't work.\" \u003cstrong\u003eThe Marketing Process\u003c\/strong\u003e reframes it as a utility system: engineered infrastructure that delivers qualified attention to your business on a predictable schedule, built once and maintained forever.\u003c\/p\u003e\u003cp\u003eInside this 23-page builder's guide:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe strategic foundation\u003c\/strong\u003e — Ideal Customer Profile, positioning statement, message hierarchy, and offer architecture, with fill-in templates\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA complete sample marketing plan\u003c\/strong\u003e — the eight-section structure, fully written out for the Precision Admin Solutions case study, adaptable line by line\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe B2B playbook, step by step\u003c\/strong\u003e — account lists, founder-led content, respectful outreach (with a cold email script), conversion events, and referral engines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe B2C playbook, step by step\u003c\/strong\u003e — Google Business Profile mastery, short-form video, email and SMS lists, paid ads, and community marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing in 2026\u003c\/strong\u003e — AI answer-engine optimization, first-party data, and why trust is the new conversion layer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe complete sales system\u003c\/strong\u003e — speed-to-lead, qualification, pipeline discipline, discovery conversations, objection handling, and ethical closes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetention and referrals\u003c\/strong\u003e — onboarding, communication cadences, expansion offers, and advocacy systems that turn one sale into many\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe numbers\u003c\/strong\u003e — funnel math, CAC, LTV, and the five-number Friday scorecard, plus a 90-day sprint case study and action plan\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStop doing marketing. Start running a system — and let the system do the marketing.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eInstant digital download (PDF). Educational content only; not legal or financial advice.\u003c\/em\u003e\u003c\/p\u003e","brand":"Louis DeAbreu","offers":[{"title":"Default Title","offer_id":43128914182238,"sku":"MARKETING-GUIDE","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/2842\/6590\/files\/The_Marketing_Process_Cover_2550x3300_9611af8c-c58a-4a50-ad06-e4d33f636add.png?v=1786072307","url":"https:\/\/theadministrativeprocess.com\/products\/the-marketing-process-a-builders-guide-to-getting-closing-and-keeping-customers","provider":"The Administrative Process","version":"1.0","type":"link"}